Privacy Policy

Effective Date: 30th May 2025

Who We Are

Beyond Potential is a leadership development and executive education firm co-founded by Tom Emery and Tom Mason. We operate as a joint venture between the following two limited companies:

  • HEX Talent & Development Ltd, registered in England and Wales (Company No: 14400160)

  • Potentia Leadership Consulting Limited, registered in England and Wales (Company No: 14763660)

Together, we deliver services under the Beyond Potential brand.

What This Policy Covers

This privacy policy explains how we collect, use, and protect your personal data when you interact with us — including when you visit our website, attend our programmes, or communicate with us.

What Data We Collect

We may collect and process the following types of personal data:

  • Name, job title, and organisation

  • Contact details (email, phone number, address)

  • Professional background and goals (e.g., during coaching or leadership development sessions)

  • Feedback, survey responses, or session notes

  • Website usage data (cookies, analytics)

How We Use Your Data

We use your data to:

  • Deliver leadership development and coaching services

  • Communicate with you about our services

  • Understand and improve our offerings

  • Comply with legal and contractual obligations

We do not sell your data to third parties.

Lawful Basis for Processing

We process your personal data under the following lawful bases:

  • Consent – when you voluntarily provide information or opt into our communications

  • Contract – when we are delivering a service you or your organisation has requested

  • Legitimate interests – to operate and improve our business, unless your rights override these interests

Data Sharing

Your data may be accessed by authorised individuals from Hex Talent & Development Limited and Potentia Leadership Consulting Limited, depending on the service being delivered. We do not share your data with third parties unless required by law or necessary for service delivery (e.g., using third-party email platforms or survey tools).

Your Rights

Under UK GDPR, you have the right to:

  • Access your data

  • Request correction or deletion

  • Withdraw consent at any time

  • Object to processing or request data portability

To exercise these rights, please contact us at info@beyond-potential.co.uk.

How We Store Your Data

Your data is stored securely using password-protected systems and cloud-based tools compliant with data protection standards. We retain data only for as long as necessary for the purposes stated above.

Cookies

Our website may use cookies to track visitor behaviour and improve user experience. You can control cookie preferences in your browser settings.

Contact Us

If you have questions or concerns about this policy or your data, please contact:

Email: info@beyond-potential.co.uk

Postal Address: 5th Floor,167-169 Great Portland Street, London, W1W 5PF

 

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.